Jormorbi 
The National Road Safety Authority (NRSA) has intensified nationwide campaigns aimed at reducing road accidents and promoting responsible driving behaviour.
The initiative comes amid concerns over increasing incidents of speeding, dangerous overtaking, drunk driving, and disregard for traffic regulations on major highways.
According to road safety officials, thousands of lives continue to be affected annually by road crashes, many of which could be prevented through better compliance with traffic laws.
The campaign involves public education programmes, media engagements, roadside inspections, and collaboration with transport unions.
Officials have emphasized the importance of seatbelt use, adherence to speed limits, and regular vehicle maintenance.
Commercial drivers are also being encouraged to prioritize passenger safety and avoid fatigue during long-distance journeys.
Road safety experts note that behavioural change remains one of the most effective ways of reducing accidents.
Several transport operators have pledged support for the campaign, promising to educate drivers within their organisations.
Authorities hope sustained public awareness efforts will contribute to a significant reduction in road fatalities nationwide.
